DJI Expands into Smart Home Market with High-End Robot Vacuum
Chinese drone manufacturer DJI is making a strategic pivot into the smart home appliance sector with the launch of its first robot vacuum, ROMO. The device leverages the company's expertise in drone-grade obstacle avoidance and precision mapping, applying it to household cleaning. After four years of development, DJI aims to compete in the premium segment of the robot vacuum market, dominated by tech-heavy offerings.
The MOVE signals DJI's broader ambition to diversify beyond drones into consumer electronics. Earlier this year, the company collaborated with BYD on a vehicle-mounted drone system, underscoring its push into new markets. While the announcement focuses on hardware, the underlying autonomous navigation technology could have implications for IoT and smart home ecosystems—a space where blockchain and decentralized networks may play a growing role.